An FAQ can look complete while making the reader hunt for an answer. Try this editing exercise on your next landing page: hide everything after the first sentence of each answer. Can a visitor still make the relevant decision? This is a copy review exercise, not a measured conversion claim. It works on a draft before you have traffic, because you are checking what the words actually say. 1. Start with a question about the decision “Why is our product different?” invites another pitch. “Do I...
2 days ago • 2 min read
A landing page is easier to draft when every section has a job. Before adding another block, write the visitor’s unanswered question above it. “What is this?” belongs near the hero. “Will it fit my workflow?” might need a demonstration. “What happens after I click?” belongs next to the action. Here is a compact first draft: Hero: Name the audience, task, and product. Demonstration: Show a real example of the output. How it works: Explain the steps the buyer must take. Access or pricing: Make...
3 days ago • 1 min read
Good AI outputs become more useful when you save the job they did, the text you approved, and the details that must change next time. A reusable block can live in a plain document. The important part is making it safe and easy to use again. The examples below are fictional. They illustrate a workflow, not measured time savings or customer results. Turn a useful audience description into a working brief A long chat about your customer may contain one paragraph worth keeping. Save that...
6 days ago • 3 min read